AboutWho we are
Automation for Agencies reviews AI and automation tools through one lens: whether a small agency can actually deploy them.
Most tool reviews are written by people who never had to onboard a client with the thing. Ours are written after using it, scoring it, and saying plainly whether it's worth your money.
Why this exists
Most agency owners have 20-plus tools and use four. That's not a buying problem, it's a deployment problem.
Lifetime deals make it worse. A $59 one-time price kills the usual friction that stops a bad purchase, so the stack grows faster than anyone can implement it. Then the roadmap stalls, support goes quiet, and the tool sits unredeemed.
We score tools before you buy so that stops happening.
How we score
Every tool gets an AVS score, the Agency Viability Score. It runs 0 to 5 and answers one question: can a boutique agency run this in front of clients?
Every review carries a verdict up front: Buy, Watch, or Skip. You get the takeaway in the first line and the evidence after it. If a tool only works for a certain kind of agency, we say so. Credibility is the product.
Scores sit on a public leaderboard so you can compare tools side by side.
Who this is for
Marketing and creative agency owners, solo or small team. Busy, skeptical of AI hype, and burned by tools that promised leverage and delivered homework.
If you run a 200-person shop with a procurement process, this isn't built for you.
What's here
Playbooks
Scored reviews with implementation steps, not feature lists.
The leaderboard
Every tool we've scored, ranked, free to browse.
The podcast
Interviews with the founders building these tools. We ask the questions you'd ask if you had them on a call.
The Shelf Report
Upload your AppSumo purchase history and get a keep, activate, or kill verdict on every tool. Free.
The community
$29 a month. Private Discord, a weekly live deal-review call, and direct access to me.
Stack Strategy
$399, one time. A 1:1 audit of your stack with a written plan for what to keep, what to cut, and what to deploy first.
Who runs it
Drew Rattray
I've bought 50 lifetime deals. Most of them didn't earn a spot.
So now every review starts the same way: I buy the tool, put it to real work, and sit down with the founder before it gets a score. No sponsors, no affiliate-driven verdicts.
When a tool gets a Skip, it gets a Skip.
Connect on LinkedInCommon questions
The leaderboard, playbooks, podcast, newsletter, and Shelf Report are free. The community is $29 a month and Stack Strategy is $399 one time.
The Agency Viability Score, 0 to 5. It measures whether a boutique agency can deploy a tool in real client work, not how many features it ships.
Come compare notes
A private Discord, a weekly live deal-review call, and other agency owners who bought the same tools you did. $29 a month.
Find your people